新东方英语背诵美文50篇 第二十五篇 International Business and Cross-cultural Communication
International Business and Cross-cultural Communication
The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in negotiation in an international arena as have their foreign counterparts.
Negotiating is the process of communicating back and forth for the purpose of reaching an agreement. It involves persuasion and compromise, but in order to participate in either one, the negotiators must understand the ways in which people are persuaded and how compromise is reached within the culture of the negotiation.
In many international business negotiations abroad, Americans are perceived as wealthy and impersonal. It often appears to the foreign negotiator that the American represents a large multi-million-dollar corporation that can afford to pay the price without bargaining further. The American negotiator’s role becomes that of an impersonal purveyor of information and cash.
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新东方英语背诵美文50篇 | |
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- 新东方英语背诵美文30篇 第二篇 Three Days to See(Excerpts) 假如给我三天光明
- 新东方英语背诵美文30篇 第三篇 Companionship of Books 以书为伴
- 新东方英语背诵美文30篇 第五篇 Ambition 抱负
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- 新东方英语背诵美文30篇 第六篇 What I have Lived for 我为何而生
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- 新东方英语背诵美文30篇 第八篇 The Road to Success 成功之道
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