高中三年级英语(人教版)全一册 Unit 5 Reading

　　Ads help companies and customers in a variety of ways. It has been proven again and again that frequent advertising increases product sales. Since an increase in sales means an increase in production, the price may be reduced. Therefore advertising, instead of making a product more expensive, often makes it cheaper. Advertisements also help consumers choose among all the available products. There are many things we need to take into consideration before we buy an expensive product, such as a car or a computer, and ads can help us make the fight decision.

　　Perhaps the most important function of advertising is to introduce new products. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product. By explaining the features, functions and costs of a product or service, ads also allow customers to compare prices and quality before they actually go to the store. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.

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