普通高中课程标准实验教科书 英语选修9 Unit 5 Using Language

　　Advertising organizations

　　Most advertisers are decent and honest, and they are as interested as everyone else in making sure ads are ethical. For this reason,

　　most advertisers belong to advertising organizations that not only educate and support their members, but also make rules for everyone in the organization to follow. They are called a code of ethics and include such rules as: Advertisements must not be untruthful or misleading; Advertisements must not say bad things about other people"s products. If well-known people are used in advertisements, they must be honest and truthful about products they advertise.

　　Complaints organization

　　Even though there are laws and advertisers" codes of conduct, some bad ads do get made. This is why many countries have a government organization which examines complaints about ads. A consumer can complain to the organization, giving reasons for their complaint, and if the complaint is correct, the organization can make the company stop using the offending advertisement.

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