VOA慢速英语 商业计划书到底有多大作用

　　Driven by a Business Plan, but How Far Will It Get You?

　　商业计划书到底有多大作用

　　This is the VOA Special English Economics Report.

　　A business plan, in the words of the Small Business Administration in Washington, is a tool with three basic purposes. As a communication tool, it can show possible investors how well you have considered your ideas. As a management tool, it can list goals and ways to measure progress. And as a planning tool, it can help guide a business around problems.

　　For people starting a new business, the biggest problems commonly involve financing. Entrepreneurs often seek venture capital. This is money from wealthy individuals or investment companies for the purpose of building new businesses.

　　Each year, entrepreneurs with ideas for the "next big thing" flood venture capitalists with business plans. But John Mullins of the London Business School, writing in the Wall Street Journal, says most business plans are never even fully read.

　　A good business plan, he says, must define a problem that the new business will solve. Many plans fail to show how a product or service meets a need.

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